For Microsoft CSAs
Azure Co-Sell Guide
THE CONVERSATION YOUR CUSTOMERS ARE HAVING
Enabling Microsoft CSAs to introduce RealTheory with confidence.
Your enterprise customers running significant Kubernetes workloads face a genuine tension: cloud costs are climbing fast, they can't simply cut infrastructure, and they're simultaneously under mandate to accelerate AI investment and modernize operations. They need to optimize what they have and fund what's next.
RealTheory is the strategic partner that solves both sides of this equation — and gives you a compelling, concrete answer when your customers ask: "How do we get more from what we're spending?" An AI-driven Kubernetes Intelligence Platform delivering 40–60% K8s cost reduction while improving platform reliability — freeing engineering capacity and budget to accelerate AI innovation.
WHY YOUR CUSTOMERS NEED THIS NOW
Three strategic value drivers.
01
Intelligent Optimized Consumption
Eliminate waste in K8S spend without reducing capacity. More return from current Azure investments — optimization, not slash-and-burn.
02
Expansion & Innovation
Capacity
Cost savings unlock engineering cycles and budget that flow into new regions, new products, and new markets. Growth enabler.
03
AI Modernization
& Acceleration
An AI-powered platform optimizing operations using AI — exactly what executives are mandating. Savings fund core AI investments.
WHICH ACCOUNTS TO TARGET
Tiered targeting framework.
PERFECT FIT
$100M+
Annual Cloud Spend
Typical annual savings:
$40–60M+
Multi-cluster, multi-BU, AI-scale K8s fleets.
EXAMPLE ACCOUNTS
JPMorgan · American Express · Discover · Target · Walmart · Starbucks · Wayfair
GOOD FIT
$20M – $100M
Annual Cloud Spend
Typical annual savings:
$10–25M
Real cost pressure, meaningful K8s adoption.
PROFILE
Financial services, retail, digital-native companies at scale.
Perfect Fit
$100M+
Annual Cloud Spend
Typical annual savings:
$40–60M+
Multi-cluster, multi-BU, AI-scale K8s fleets.
EXAMPLE ACCOUNTS
JPMorgan · American Express · Discover · Target · Walmart · Starbucks · Wayfair
HOW TO INTRODUCE US
The co-sell motion.
⚠ IMPORTANT
The SA briefing in Step 1 is non-negotiable. Before any customer introduction, the SA gets a full product demo and technical Q&A with RealTheory. This protects the SA's credibility and ensures they can speak to the product confidently without being put in an unprepared position in front of their customer.
✓ CONSUMPTION
RealTheory does not reduce your Azure consumption — it optimizes it. Customers eliminate waste, then redirect savings into AI workloads, new regions, and product expansion. Azure consumption grows smarter, not smaller — protecting your consumption targets while solving your customer's cost pressure.
WHY IT'S SAFE TO RECOMMEND
Technical credibility at a glance.
PROOF POINT
Case Study: Global Gaming Platform
One of the world's largest gaming companies, running 500+ Kubernetes clusters across 12 business units.
45%
4mo
Full ROI timeline
↑ Improved
Platform reliability & incident response
↗ Freed
Engineering capacity redirected to AI & new product development